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PRESS RELEASE – OPPO
Essential Workers Recognised on Southern Hemisphere’s Largest Billboard
Hundreds of Real Life Aussie Heroes Make Their Billboard Debut in #AnEssentialThankYou
“We wanted to do something with the billboard that projected positivity and acknowledged that while so many of us found ourselves facing uncertainty, there was an army of Aussies who put on a brave face and tirelessly worked throughout the global pandemic to help keep our country running and maintain a sense of normality for their communities,” said OPPO Australia MD Michael Tran.
“We were thrilled to receive hundreds of photos from everyday Australian heroes, including supermarket saviours, healthcare heroes, sanitation workers, educators and all in between. It’s important that we recognise the very real and very different plights of all our essential workers,” added Tran.
#AnEssentialThankYou can now be seen across Sydney’s skyline, where the billboard artwork will remain in place over the coming weeks, as Australia begins to slowly ease out of lockdown restrictions.
The billboard homage is one of a slew of initiatives, implemented by OPPO in the wake of the COVID-19 pandemic, alongside profiling essential workers across their social media and donating devices to healthcare and essential organisations. To find out more and read featured essential worker profiles visit, www.anessentialthankyou.com or join the conversation on social media by using the hashtag #AnEssentialThankYou.